Companies

Sports

RedBird’s sports practice is rooted in our passion for building businesses in partnership with rightsholders and helping them leverage their intellectual property to create businesses with lasting terminal value. We bring a unique combination of 25+ years of sports investing experience, an operational mindset with executives who have built businesses across the sports value-chain and in multiple sports, and a global network across Leagues/Commissioners, Athletes, Teams and Owners.  RedBird’s sports businesses are often new platform companies in categories that have not previously been addressed by the market; our executives have created over $5.5 billion of enterprise value across various novel sports platforms over the last 20 years.

TMT

RedBird’s TMT strategy focuses on scaling platforms that are well-positioned within the rapidly evolving media, cloud, and technology landscape.  We aim to build businesses across the continuum of data-related services from single-tenant data centers to tech-enabled cloud services platforms.  RedBird’s investment criteria focuses on growth businesses with a highly defensive position, which are providing a high-value, critical function to leading customers within these ecosystems.  Our team’s deep expertise, relationship network, and historical track record investing in growth businesses across media, technology services, digital infrastructure, and software opportunities has led to innovative partnerships and platforms across the investment landscape.

Financial Services

RedBird’s Financial Services investment thesis focuses on building platforms around uncorrelated assets, diversified lines of business, and stable revenue streams. Our team’s extensive expertise across asset management, insurance & insurance distribution, and specialty finance has been the foundation for our investments and continued innovation in the space.

Consumer

RedBird’s Consumer vertical focuses on well-established brands where an experienced operating team, along with flexible, long-term capital can accelerate growth through new products/services and M&A. RedBird’s other platform investments are often synergistic to our consumer businesses, creating multiple ways to drive value across the portfolio.

Energy & Industrials

RedBird’s Energy & Industrials strategy is centered around identifying high-quality upstream and midstream oil and gas assets that are undercapitalized, undermanaged and underdeveloped. We focus on producing assets with development upside and downside mitigation through an extensive hedge program and limited exploration risk. Our hands-on approach with our partners and management teams allow for enhanced value creation through strategic M&A, capital structure management, and operational oversight. Our long-term focus has allowed us to be tactical investors over cycles and strategic partners during downturns.

AllPartially/Fully RealizedSportsTMTFinancial ServicesConsumerEnergy & Industrials

Aethon United

Aquarian Holdings

Avmont

Compass Datacenters

Constellation Affiliated Partners

FireBird Energy

Four Corners Petroleum

Grafine Partners

Lambda Energy Resources

Main Event

Majority Strategies

N3

Next Tier Connect

On Location Experiences

OneTeam

Perdure Petroleum

RedBall Acquisition Corp

RedBird FC

RedBird QSR

Skydance Media

Tally

Tierpoint

Vida Capital

YES Network

Zenith Shipping

Aethon United

Aethon United is one of the largest privately-held upstream and natural gas producers with assets in Louisiana, Texas and Wyoming. Since inception in 1990, Aethon has maintained a focus on acquiring under-appreciated assets where opportunities exist to add value through lower-risk development, operational enhancements and proprietary technical knowledge. Aethon currently produces more than 450 million cubic feet of gas equivalent per day and has working interest in over 380,000 net acres.

Investment Date:April 30, 2015

Industry:Energy & Industrials

Website:aethonenergy.com

Aquarian Holdings

Aquarian Holdings is the asset manager and holding company for Investors Heritage Life Insurance Company, a fast growing life insurance annuities and retirement platform focused on the attractive fixed annuities market. Investors Heritage is based in Frankfort, Kentucky and licensed in 46 states.

Investment Date:August 21, 2020

Industry:financial services

website:http://www.aquarianlp.com

Avmont

Avmont was a leading longevity risk-based asset manager and advisor that focused on life settlement portfolios. Avmont specialized in underwriting mortality and longevity risk and acquired life insurance policies from individuals, trusts and estates, as well as a variety of other insurance-linked assets. In 2020, Vida Capital, an alternative asset manager, acquired Avmont to enhance Vida’s capabilities in longevity underwriting.

Investment Date:August 28, 2015

Realization Status:Partially Realized

Industry:Financial Services

Compass Datacenters

Compass Datacenters develops and owns wholesale data center facilities, leveraging a success-based, build-to-suit capex model, which is supported by long-term leases with attractive counterparty tenants. Since inception, Compass has experienced significant growth through a combination of leasing, new market expansion, greenfield development, and M&A, which has transformed the company into one of the largest data center providers in North America.

Investment Date:December 23, 2016

Industry:TMT

Website:compassdatacenters.com

Constellation Affiliated Partners

Constellation Affiliated Partners is a top 10 national Managing General Agent insurance distribution platform. Developed as a platform buy-and-build in partnership with experienced insurance executive, Bill Goldstein, Constellation’s strategy is centered around partnering with MGAs, MGUs and specialty wholesalers to establish a diversified scale book of premiums and distribution capabilities for its carrier partners. The company writes a diverse set of insurance lines, including contractors’ general liability, commercial transportation, specialty, and professional liability.

INVESTMENT DATE:June 2019

Industry:Financial Services

FireBird Energy

FireBird Energy is an independent oil and gas company with oil assets in the Permian Basin.  The FireBird team is led by industry professionals from RSP Permian with significant experience identifying, acquiring, and drilling horizontal shale wells. The company drills horizontal wells in the western side of the Midland Basin and continues to bolt-on acreage strategic acreage in the surrounding area. The company’s assets consist of over 40,000 net acres.

Investment Date:May 31, 2019

Industry:Energy & Industrials

Four Corners Petroleum

Four Corners Petroleum is a Colorado-based oil and gas company that operates and develops crude oil assets on the Central Basin Platform in the Permian Basin. Four Corners deploys a team of energy industry experts to optimize production, stabilize shallow declines and maximize economic efficiencies. FCP and its Affiliates’ assets are located in Ward and Winkler Counties (Texas) and encompass 65,000 largely contiguous net acres. A majority of the assets produce volumes from an enhanced oil recovery flood with CO2 and water injections.

Investment Date:July 27, 2016

Realization Status:Partially Realized

Industry:Energy & Industrials

Website:fcpetroleum.com

Grafine Partners

Founded by Elizabeth Weymouth in 2019, Grafine Partners is a private investment and advisory firm that partners with sophisticated capital to invest in and build profitable and scalable businesses alongside talented investment and management teams. Grafine’s differentiated approach is built on the team’s ability to source, screen, structure and scale attractive direct investment opportunities for their investors.

Investment Date:May 12, 2020

Industry:Financial Services

Website:grafine.com

Lambda Energy Resources

Lambda Energy Resources is an oil and gas company focused on acquiring and developing assets in the Michigan Basin. Lambda acquired 340,000 net acres in Michigan. Lambda looks to acquire and exploit underdeveloped, liquids-weighted assets with economic optimization and development opportunities that generate attractive risk adjusted returns.

Investment Date:July 16, 2018

Industry:Energy & Industrials

Main Event

Main Event is a differentiated family-entertainment center (“FEC”) business founded in 1998 and acquired by Ardent Leisure, a publicly traded Australian company, in 2006.  Headquartered in Dallas, Texas, Main Event has 44 locations, predominately in the southern United States, and offers diversified dining and entertainment options for families, including arcade games, bowling, laser tag, and full-service restaurants.  Main Event represents an opportunity to leverage RedBird’s domain expertise in the consumer and entertainment space, and to provide strategic growth-oriented capital to the business.

Investment Date:June 15, 2020

Industry:Consumer

Website:mainevent.com

Majority Strategies

Majority Strategies is a full-service data, digital and print firm with over 125 years of collective experience influencing public opinion and behavior to create a desired action and outcome. Specific targeting, partnered with emotionally impactful content, creates awareness, drives persuasion, and spurs activation for both corporate advocacy and US government campaigns.

Investment Date:October 30, 2015

Industry:Consumer

Website:majoritystrategies.com

N3

N3 utilizes a tech-enabled offering to provide outsourced sales solutions on behalf of leading cloud and software players. The company specializes in complex, cloud-based products and operates across the full sales cycle from demand generation to closing, expansion, and retention.  N3 is a key sales partner to many of the largest technology providers and operates in over 75 countries globally.

Investment Date:October 29, 2015

Industry:TMT

Website:n3results.com

Next Tier Connect

Next Tier Connect represents the opportunity to partner alongside a proven team to identify, acquire, and optimize a portfolio of mission-critical real estate properties. These assets are characterized by enhanced mission-critical infrastructure, including diverse fiber feeds, high connectivity, power generators, redundancy, and reinforced structural aspects.  The Next Tier team brings 20+ years of experience with this specific asset-profile, leveraging a value-add, repositioning strategy.

Investment Date:November 30, 2018

Industry:TMT

Website:ntconnect-pittsburgheast.com

On Location Experiences

On Location Experiences, headquartered in New York City, is a premium experiential entertainment company whose mission is to partner with iconic rights holders to create, manage and execute once-in-a-lifetime, behind-the-scenes experiences at marquee global sports, music, entertainment, and lifestyle events. On Location Experiences owns and operates NFL On Location, the NFL’s Official Premium Hospitality Provider for the NFL’s marquee events, including the Super Bowl; Runaway Tours, the Official VIP Hospitality Provider for Jon Bon Jovi, in addition to other top artists; and Anthony Travel, the leading provider of travel and hospitality services for collegiate athletic events.

Investment Date:April 01, 2015

Exit Date:January 2020

Realization Status:Exited

Industry:Sports

Website:nflonlocation.com

OneTeam

OneTeam Partners is a partnership with the Players Associations of the National Football League (NFL) and Major League Baseball (MLB) to monetize the Name, Image and Likeness (“NIL”) of the collective players, anchored by exclusive rights for video games and trading cards. A first of its kind platform, OneTeam will further commercialize collective player intellectual property through content, sponsorship, youth sports, venture investing and other verticals. In addition to the NFLPA and MLBPA, OneTeam’ s portfolio of athlete partnerships include the Players Associations of Major League Soccer, the US Women’s Soccer National Team and WNBA.

Investment Date:December 13, 2019

Industry:Sports

Website:joinoneteam.com

Perdure Petroleum

Perdure Petroleum is an oil and gas company with enhanced oil recovery (“EOR”) assets in Oklahoma and Texas. Perdure’s current assets are primarily CO2 EOR projects that utilize significant volumes of anthropogenic CO2 to recover oil that would not otherwise be produced from existing oil fields.

Investment Date:November 17, 2017

Industry:Energy & Industrials

RedBall Acquisition Corp

RedBall Acquisition Corp (NYSE: RBAC) is a new blank-check company incorporated as a Cayman Islands exempted company and formed for the purpose of effecting a merger, share exchange, asset acquisition, share purchase, reorganization or similar business combination with one or more businesses.

While we may pursue an acquisition opportunity in any industry or sector, we intend to focus on businesses in the sports, media and data analytics sectors, with a focus on professional sports franchises, which complement our management team’s expertise and will benefit from our strategic and hands-on operational leadership. Our management team represents a unique combination of operating, investing, financial and transactional experience.

INVESTMENT DATE:August 13, 2020

Industry:Sports

website:redballac.com

Realization Status:Unrealized

RedBird FC

RedBird FC is a European football & analytics platform through which RedBird deploys operating expertise and a data-analytics strategy in partnership with some of the top analytics-focused executives in sport.  RedBird FC’s thesis is predicated upon analytics-based improvements of sports performance.  The platform will house businesses synergistic with creating value in European football, both on and off the field.  In July 2020, RedBird FC acquired control of Toulouse FC, a football club with a rich history located in Toulouse, the 4th largest city in France.

Investment Date:July 17, 2020

Industry:Sports

Website:toulousefc.com

RedBird QSR

RedBird’s QSR Investment is a diversified quick-service restaurant platform operating burger, chicken, taco, and pizza franchises. With an experienced management team and long-term capital alignment alongside a reputable family office, RedBird’s QSR Investments takes a multi-faceted approach to growth; superior operations, targeted development, and strategic real estate optimization.

Investment Date:May 2018

Industry:Consumer

Skydance Media

Skydance Media is a diversified content-production studio founded by David Ellison in 2010 to create high-quality entertainment for global audiences across its feature film, television, interactive and animation divisions. Skydance primarily produces content for Subscription Video On Demand (“SVOD”) platforms such as Netflix, Amazon and Apple, and is responsible for producing several of the most valuable film franchises such as Mission: Impossible, Terminator, Star Trek, Top Gun, Jack Ryan, and Jack Reacher. The company produces a sizable slate of premium television shows, which include the longest running half-hour show in Netflix’s history, Grace & Frankie, Jack Ryan, Altered Carbon, and Foundation. In 2017, Skydance formed an animation division to develop and produce a slate of high-end feature films and television series.

Investment Date:November 05, 2019

Industry:TMT

Website:skydance.com

Tally

Tally Energy Services is a diversified buy-and-build oilfield service platform focused on fit-for-purpose solutions for shale producers in the verticals of directional drilling, completions and artificial lift. The team seeks to build a differentiated oilfield services platform by helping operators improve their well results through solutions that increase recovery while lowering operational costs.

Investment Date:March 31, 2017

Industry:Energy & Industrials

Website:tallyenergy.com

Tierpoint

TierPoint operates 40+ data centers across predominantly Tier II and “edge” markets, offering comprehensive IT infrastructure services including retail colocation, private cloud, network, and select managed services.  Through a combination of acquisitions, expansions, and organic growth, TierPoint has become one of the largest hybrid IT data center providers, with a diversified base of 4,000+ customers.

Investment Date:June 06, 2014

Industry:TMT

Website:tierpoint.com

Vida Capital

Vida Capital is a $4.4 billion alternative asset management firm that manages both evergreen and closed-end structures. Vida specializes in insurance-linked strategies with a predominant focus on longevity-contingent risk. Vida is the largest vertically integrated asset management firm in the life settlements category and operates its own licensed provider, Magna Life Settlements. Vida’s limited partners include leading global pension plans, insurance companies, endowments, and registered investment advisors.

Investment Date:October 01, 2019

Industry:Financial Services

Website:vidacapitalinc.com

YES Network

The YES Network is the #1 Regional Sports Network in the United States and holds the exclusive local media rights of the 27-time World Champion New York Yankees, the Brooklyn Nets, Major League Soccer’s New York City FC and the WNBA’s New York Liberty. Gerry Cardinale partnered with the Steinbrenner family in 2002 to launch YES, which was has won 118 Emmy Awards over its lifetime. In 2019, RedBird recapitalized the business in partnership with the New York Yankees, Sinclair Broadcast Group, Amazon, Blackstone and Mubadala Capital.

Investment Date:August 29, 2019

Industry:Sports

Website:yesnetwork.com

Zenith Shipping

Zenith Shipping is a shipping platform of product tankers and dry bulk vessels built on a ship-by ship basis. RedBird partnered with shipping industry veteran, Sophocles Zoullas, to opportunistically acquire ships through distressed purchases of secondhand vessels during unique market timing provided deeply discounted entry points.

Investment Date:August 3, 2015

Industry:Energy & Industrials