Strategy

RedBird Capital Partners was founded in 2014 by Gerry Cardinale with a vision to build companies in partnership with entrepreneurs, founders and family offices. Today, RedBird manages $4 billion of capital, principally across its core verticals of Sports, TMT, Financial Services and Consumer. Regardless of industry sector, RedBird invests with a disciplined yet patient approach, working closely with our partners to deliver scale and the highest caliber execution.

Core Tenets of a RedBird Investment

Alignment with Entrepreneur, Founder and Family Office (“EFO”) Network

RedBird builds businesses alongside its EFO Network, a group of 400+ members who have sourced over 1,600 investment opportunities since the Firm’s founding in 2014. Partnerships include leading global families that are aligned with RedBird’s investment sectors.

Success-Based Investing

Our returns are driven by the growth and success of our portfolio companies, not by leverage or financial engineering. Our best investments are build-ups where capital is deployed on a success basis over time, providing superior risk adjusted returns as compared with traditional leveraged buyouts.

Capital Preservation

Capital preservation is a core principle for RedBird. Each portfolio company has elements of embedded downside protection such as unique intellectual property, long-term contracted revenue, low leverage, uncorrelated assets, or hedging.

Flexibility and Hands-On Approach

RedBird is a creative investor and is flexible based on the nature of its investments alongside its partners. We are business builders who are hands-on with each of our portfolio companies. Regardless of economic ownership, RedBird invests on a basis of shared or full control.

Long-Term Capital Partnerships

Alignment with a blue-chip group of institutional and family office investors across fund and co-investment opportunities – with
investor-friendly terms and significant capital investment from the RedBird team.