RedBird Capital Partners was founded in 2014 by Gerry Cardinale with a vision to build companies in partnership with entrepreneurs, founders and family offices. Today, RedBird manages $4 billion of capital, principally across its core verticals of Sports, TMT, Financial Services and Consumer. Regardless of industry sector, RedBird invests with a disciplined yet patient approach, working closely with our partners to deliver scale and the highest caliber execution.
Core Tenets of a RedBird Investment
Alignment with Entrepreneur, Founder and Family Office (“EFO”) Network
RedBird builds businesses alongside its EFO Network, a group of 400+ members who have sourced over 1,600 investment opportunities since the Firm’s founding in 2014. Partnerships include leading global families that are aligned with RedBird’s investment sectors.
Our returns are driven by the growth and success of our portfolio companies, not by leverage or financial engineering. Our best investments are build-ups where capital is deployed on a success basis over time, providing superior risk adjusted returns as compared with traditional leveraged buyouts.
Capital preservation is a core principle for RedBird. Each portfolio company has elements of embedded downside protection such as unique intellectual property, long-term contracted revenue, low leverage, uncorrelated assets, or hedging.
Flexibility and Hands-On Approach
RedBird is a creative investor and is flexible based on the nature of its investments alongside its partners. We are business builders who are hands-on with each of our portfolio companies. Regardless of economic ownership, RedBird invests on a basis of shared or full control.
Long-Term Capital Partnerships
Alignment with a blue-chip group of institutional and family office investors across fund and co-investment opportunities – with
investor-friendly terms and significant capital investment from the RedBird team.